Apple is a leading innovator in high tech manufacturing sector. No wonder press and analyst community  has higher standards for Apple. Apple’s commitment to green issues is one area where company is getting lot of flak. Apple laptops are known to fry your lap but that excessive energy consumption is just one part of the story.  Wall Street Journal is questioning Apple’s seriousness on green computing

“Apple is… guilty of using ‘green’ as a marketing ploy, rather than making green a core part of their business practices,” said Stephen Stokes, vice president of business and climate change at AMR Research Inc.

Determining Apple’s “green-ness” is difficult because much of the information reported to authorities, like the Environmental Protection Agency, is provided voluntarily. Both Apple and its detractors have ample data to make their cases. However, Apple’s recent decision to highlight its environmental efforts leaves the company’s eco-track record open to scrutiny and criticism at a time when green issues are coming to the fore.

Success in promoting its record could help Apple lure more consumers, who are increasingly considering the environmental impact of their choices, to the company’s products. That could help Apple spur sales and its slumping share price, which has fallen 57% so far this year, far worse than Morgan Stanley Technology Index’s 47% drop.

Apple declined to comment for this story, but Apple Chief Executive Steve Jobs said in an October report on Apple’s Web site that his company was committed to developing green practices.

We checked Apple website and found lot of new content targeted to explain environmental impact of all products. You can check Apple and the Environment to read environmental impact of your favorite product.

Here is a sample environmental attributes for Cinema HD Display, 30” flat panel M9179.

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