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Rumors of MOTO W233 Renew and T-Mobile’s attempt at Green Washing

2 January 2009 No Comment

Motorola Race to Recycle

Mobile service carriers are hopping on green bandwagon faster than the speed at which Angelina Jolie is adopting kids. It’s fast and furious, to add one more cliche. Nokia announced their green campaign ‘Take Back’ recently to promote handset recycling.

Today TMONews is reporting that T-Mobile is ‘leaking’ news of it’s environmentally responsible MOTO W233:

“Exclusively from T-Mobile, the environmentally responsible MOTO W233 Renew is uniquely designed to reduce environmental impact by using sustainable materials in its design and packaging while at the same time delivering performance and quality customers rely on”

Motorola was already doing lot of green programs. It’s trademarked program Race to Recycle is targeted towards school going kids and colleges. Seems this project is coming out of their corporate social responsibility budget. Part of the proceeds from recycle program goes to participating schools and colleges.

With green issues coming to center stage, my guess is T-Mobile, along with Motorola, is repackaging old stuff into new green washed packaging.

It’s almost like race to green washing.

Will you buy T-Mobile service just because they claim green credentials? I doubt most customers will fall for this. It’s hard to appreciate carrier’s green credentials if they fail the basic can-you-hear-me-now test.

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