For station and group engineering heads, there’s been a continuing search for ways to cut energy use: energy efficiency through new or retrofitted “green” buildings, news fleets with better gas mileage, modernized lighting, etc. Such greening not only meets corporate carbon footprint mandates, but can make dollars and cents savings as well.
If the low hanging energy-reduction fruit seems pretty well picked over, it may be time to wander back into the building’s data center, with its whirring disk drives and purring fans. There, sitting rackmounted in plain sight, the station …

A new study conducted by Accenture and WSP Environment & Energy has found that organizations that opt for running business applications on the cloud can help reduce energy consumption and carbon emissions by a net 30% or even more compared to running those same applications on their own infrastructure. And in case of a small firm opting for cloud computing, the benefits are even more: the net energy and carbon savings can be more than 90%, says the study.
That should make a lot of small companies in India sit up …