Archive for the 'GreenWashing' Category

Richard Hawkins says Green IT not the answer to reducing emissions

Scientific progress is full of skepticism. Diversity in opinion we see in global warming debate is one example. Scientific process itself is a data driven journey.
Have we established the need for Green Computing as a sure shot way of reducing our climate footprint? Hardly!
All we have achieved is a framework […]

Mobile World Congress is Slow On Green Mobile

Talk about great idea and horrible timing. Economy is weak to say it mildly. Consumers are stretched and companies are scaling back in an unprecedented way. So who cares for new shiny green widget? At the Mobile World Congress, going on in Barcelona, Spain, Nokia and Motorola are showcasing  green mobile handsets.
In a marketplace, which […]

Five trends for business technology in 2009. Green Computing see you in 2010?

One of the big unknowns we have in 2009 is the fate of green IT budget. Is it there as part of the budget? If yes, then is it going to survive the worst recession since World War II?. We don’t know all this. We are in cut-to-the-bone phase now. I won’t be surprised […]

IBM - Green Computing Initiatives

IBM runs the world’s largest commercial technology infrastructure, with more than 8 million-square feet of data centers in six continents to its name, so if it implements its Green Initiatives in a  planned manner ,it surely will assuage the carbon footprints in  large extents and as a matter of fact it has pretty much succeeded […]

Redmonk’s James Governor Discusses Green Computing. Common Sense Will Prevail.

Continuing with our effort to share good quality video with our readers. We found this interview of James Governor by Adam Bomb very fascinating. Lot of hype surrounding Green IT is related to loaded buzz words. James clear message related to cost savings and applying common sense makes great sense.
Watch it:

Takeaway for executives is to […]

Green IT: Hype or Happening?

This is an interesting video. Executives from different companies were being asked the same question and their reply ranged from “Definitely happening” to “Total hype”. We think reality is somewhere in between.

What do you think? Is your company planning to allocate budget for green computing?

Is Apple involved in greenwashing?

Apple is a leading innovator in high tech manufacturing sector. No wonder press and analyst community  has higher standards for Apple. Apple’s commitment to green issues is one area where company is getting lot of flak. Apple laptops are known to fry your lap but that excessive energy consumption is just one part of the […]