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Articles in the GreenWashing Category

Green Computing, Green IT Campaigns, GreenWashing »

[25 Feb 2009 | No Comment | ]

Scientific progress is full of skepticism. Diversity in opinion we see in global warming debate is one example. Scientific process itself is a data driven journey.
Have we established the need for Green Computing as a sure shot way of reducing our climate footprint? Hardly!
All we have achieved is a framework level understanding that we need to do something. Draft scientific model which basically pleads with us that we must adjust our way of life and our way of doing business.
Richard Hawkins, Canada Research Chair in …

Green Mobile, GreenWashing, Motorola, T-Mobile »

[16 Feb 2009 | No Comment | ]

Talk about great idea and horrible timing. Economy is weak to say it mildly. Consumers are stretched and companies are scaling back in an unprecedented way. So who cares for new shiny green widget? At the Mobile World Congress, going on in Barcelona, Spain, Nokia and Motorola are showcasing  green mobile handsets.
In a marketplace, which is still divided over the question of cost effectiveness of green technologies, Nokia and Motorola are going in for the gentle hype to establish leadership on clean technology. Nokia has been successfully running recycling campaign …