It definitely can’t be lack of awareness considering its hype everywhere, so what’s the deal here?

For example companies like HP, IBM, Cisco and Microsoft are not too excited about Obama’s green initiative. Actually these companies are not even  offering many green jobs. There is lot of talk about green computing initiatives but its not translating into green jobs or green certification/training.

So is this all green washing? CIO will demand demonstrable expertise, as any gear sold by vendors on green promise will create green portfolio related job roles. If vendors are not leading by example then what’s the incentive for CIOs to have resident energy efficiency experts.

IBM runs the world’s largest commercial technology infrastructure, with more than 8 million-square feet of data centers in six continents to its name, so if it implements its Green Initiatives in a  planned manner ,it surely will assuage the carbon footprints in  large extents and as a matter of fact it has pretty much succeeded in that.

IBM signed a $3.1 million deal to implement green technologies for Indian financial services company Religare Enterprises Limited. Under the contract, IBM will design, build, and maintain energy-efficient data centers in Delhi, Noida, and Mumbai for REL. It will also deploy networking gear and disaster-recovery systems for the company. The setup, which combines high-density computing with precision air conditioning controls, will cut REL’s energy costs by up to 35% by reducing annual power consumption by 3,600 kilowatt-hours, according to IBM.

IBM to date has built more than 300,000 square feet of raised data center space in India. The company has more than 50,000 employees in the country. The Project Big Green which was launched in 2007 and has outlined a five-step approach to improving energy efficiency is aimed at building and redesigning data centers that consume less energy. The initiative includes a new global “green team” of more than 850 energy efficiency architects from across IBM. It has helped more that 2,000 clients develop greener data centers with average energy saving or more than 40 percent and increased the utilization of systems by an average two to four times. Additionally, IBM has recycled more than 1.5 billion pounds of IT equipment since 1996. Also, since from 1990 to 2007 IBM has avoided energy-use-CO2 emissions equivalent to 45 percent of the companies 1990 energy use, saving more than $18 million annually, or more than $310 million in total.With the launch of its second phase of the project, the team from IBM Global Technology Services (GTS) is now targeting large corporate customers in India.

Here is the Lesson that can be learnt FROM IBM’s green Initiatives

and

A CIO’s Guide to Going Green